Knowledge Graph & Entities
Entity extraction, relationship mapping, enrichment and querying the knowledge base built from your searches.
What the knowledge graph stores
Every search contributes to a knowledge graph. Named entity recognition identifies people, companies, places and other entities in results; relationship mapping then links them — who works where, which company owns what, how events connect. Over time this becomes a knowledge base you can query directly, independent of any single search.
Entity extraction
Named entity recognition pulls people, organizations, locations and more out of search results automatically.
Relationship mapping
Entities are connected by typed relationships, so you can traverse from a person to their company to its competitors.
Knowledge base queries
Ask questions against the accumulated graph itself — useful for recurring research subjects.
Entity search
Entity search is a dedicated mode for looking up a specific person or organization. Instead of a general answer, you get a structured profile assembled from multiple sources, with each attribute traceable to where it came from.
- 1
Search for the entity
Enter a name — AI Search disambiguates between entities that share it and asks you to confirm when needed.
- 2
Review the profile
Extracted attributes are grouped by category, each with its source attached.
- 3
Explore relationships
Jump to connected entities in the graph to widen your research without new queries.
Entity enrichment
Recognized entities are enriched with additional data layers so a profile is more than a name and a description.
| Enrichment layer | What it adds |
|---|---|
| Financial | Company financials and market data, including live stock prices for public companies |
| Professional | Roles, affiliations and organizational connections |
| Personal | Public biographical details from encyclopedic and news sources |
| Identity | Disambiguation data that distinguishes entities sharing the same name |
Enrichment draws only on the connected public sources (Wikipedia, news, finance APIs, web search). Profiles cite where each attribute originated, so you can audit any claim.